Since 2016, Instagram has been sorting posts on its users' news feeds by relevance. This algorithm does not perform selection but unique and personalised classifications. Here are the main determining factors and best usage practices.
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In an increasingly digitalized world, fashion, art of living and luxury brands have everything to gain from an omnichannel strategy which would allow a customer to experience the brand similarly through every point of sales and communication channel, digital or physical.
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Instagram has established itself as an essential medium, if not a true sales channel for fashion and luxury brands. What are the fundamental principles behind a successful Instagram campaign?
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