How to leverage Instagram's algorithm

Since 2016, Instagram has been sorting posts on its users' news feeds by relevance. This algorithm does not perform selection but unique and personalised classifications. Here are the main determining factors and best usage practices.

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The benefits of omnichannel communication

In an increasingly digitalized world, fashion, art of living and luxury brands have everything to gain from an omnichannel strategy which would allow a customer to experience the brand similarly through every point of sales and communication channel, digital or physical.

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Vaya Sigmas