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CONTENT MARKETING WORKSHOP

Content & Personality

Producing, amplifying, analyzing your digital communication plan remains a challenge?

Do you want to optimize your strategy, simplify your content production and distribution to engage your audience, increase your brand awareness and sales?

You are familiar with the concept of "tone of voice", but your "brand personality", its assets and its own language are not clearly defined?

In this individual content strategy workshop, we will discuss best practices for mastering your digital communication. We will evaluate your brand personality. I will give you your in-depth diagnosis, highlight your strengths and present you with the language best suited to your company. A communication strategy including concrete recommendations adapted to your sector of activity (luxury, fashion or art of living) will also be presented, as well as tools to optimize your content production and distribution.

This individual workshop includes:

- 4 working sessions of 4 hours each
- an evaluation of your brand personality
- a personalized report
- targeted recommendations

Workshop price: 2000€ (subsidiable)

Post-workshop support (1h30):

- single session: 250 €
- pack (three sessions minimum): 200 € / session

INDIVIDUAL workshop DEtails

SESSION N°1

– Analysis of your brand DNA: positioning, values, incentives and brand promise

– Authentic communication and power of fascination: knowing and exploiting your brand personality

– Evaluation of your brand personality

SESSION N°2

– In-depth diagnosis of your brand personality

– Characteristics of your brand asset

– Communication tactics adapted to your brand personality

– Brand’s presentation and communications exercises

SESSION N°3

– Brand content fundamentals

– The content management cycle: strategy, production, dissemination, amplification and results measurement

– The right communication strategy: luxury, fashion and premium

– Digital communications strategy development exercises

SESSION N°4

– Content planning tools (for emailing, website and social networks)

– Results measurement tools

– Summary of recommendations for producing fascinating content

– Content marketing tools selection and configuration