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Digital Heath

Are your digital presence, tools and processes optimized and adapted to the age of digital communication and mobile shopping? Would you like to increase your visibility and your online customers?

In this individual digital health workshop, we evaluate together your level of online development, establish your diagnosis, analyze your level of digital influence and discuss priority strategies to generate new prospects and develop your identity as a luxury, fashion or lifestyle brand.

This individual workshop includes:

- 4 working sessions of 4 hours each
- an evaluation of your digital health
- a personalized report
- targeted recommendations

Workshop price: 2000€ (subsidiable)

Post-workshop support (1h30):

- single session: 250 €
- pack (three sessions minimum) : 200 € / session

INDIVIDUAL workshop DETAIL

SESSION N°1

– Luxury, fashion and premium business models: specific communication strategies and codes - cross comparison

– The Internet and luxury, fashion and lifestyle brands: issues, challenges and adaptations

– Presentation of the table of influence: the levels of digital development

– Presentation of the four key quadrants of digital development

– Digital health assessment of your brand

SESSION N°2

– In-depth diagnosis of your digital maturity

– Recommendations for your search engine optimization and user experience (quadrant 1)

– Tips for targeting your prospects and tracking your customers (quadrant 2)

SESSION N°3

– Building Your Notoriety: Public Relations, Advertising, Influencers and Ambassadors (Quadrant 3)

– Inbound marketing: creation and distribution of your branded content (quadrant 4)

SESSION N°4

– Personalized report of your digital health assessment

– Summary of recommendations for optimal visibility and digital communication

– Digital marketing and content strategy: the power of image and brand personality